At the leading ticketing software company Eventix, I am currently responsible for B2B lead generation, leveraging a combination of paid search and social network advertising. My role also encompasses optimizing organic traffic generation through strategic SEO practices and improving conversion rates by analyzing user behavior and implementing data-driven solutions.

Initiating the creation of "Grounded," an innovative and sustainable response to conventional Dutch music festivals, I have been a primary driving force in establishing a highly engaged community of fans and volunteers. I co-developed the branding and creative concept across multiple communication channels and established partnerships with essential press outlets, artists, and sponsors.

I was responsible of the partnership acquisition and management for the German music festival market. I closely worked with renowned industry leaders, establishing sustainable partnerships and promotional agreements. Independently, I worked on implementing lead generation strategies via paid search ads in multiple countries across Europe.